Entering 2024, change was afoot in the asset management industry driven by an anticipated volatile economic environment, an election super cycle, political polarization around ESG investing and unbridled hype around AI. At the mid-point of the year, a clearer picture began to emerge of how managers are navigating 2024 and what it portends for 2025 and beyond.
The report explores:
- The impact of generative AI and related technologies
- Changing views on ESG factors in investing
- The growth of new markets and asset types

IIA 2024 Survey Snapshot
Please see below for a quick snapshot of stats around our 4th annual survey of global asset managers
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Proportion of managers noting generative AI is the topic raised most frequently
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Proportion of managers that say client demand is the top factor driving their ESG policy/strategy
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Proportion of asset managers that view private markets as an opportunity vs 29% as a challenge
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Proportion of managers noting index providers will become more important to their firm's success
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